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AdsBotReady team

Google AI Mode ads expand to 10 more countries

Google is putting more ads into AI Mode: new countries, and in the US, sponsored results inside follow-up questions in the same conversation.

On October 28, 2026, the day Alphabet reported third-quarter results, Google expanded ads in AI Mode to ten more countries. Coverage lists Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore. Brazil, Mexico and the UK are planned for the fourth quarter of 2026.

What happened

Google also launched multiturn ads in the US: sponsored placements can now appear on follow-up questions within an ongoing AI Mode conversation, not only on the first query. According to PPC Land, existing Search campaigns are eligible automatically, ads are labelled “Sponsored”, and advertisers cannot opt out of AI Mode separately from Search.

What it means for you

  • For advertisers: check your Search campaigns’ reporting. AI Mode results are reported together with Search, so separate performance is hard to isolate.
  • For publishers and site owners: AI Mode answers now compete with ads as well as with other sources. Organic visibility in AI Mode depends on being one of the cited sources, which starts with being crawlable and having clear, quotable passages.

Run the AI Visibility Checker to confirm Google’s crawlers and the other AI bots can access your pages.

Sources

  1. Search Engine Land
  2. PPC Land

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