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AI searchBotReady team

OpenAI launches ChatGPT business profiles and agents

Brands can now manage how they appear in ChatGPT, add product feeds and see aggregated mentions and clicks. OpenAI also added agents that advertisers can sponsor.

OpenAI has launched a Business Hub in beta. Verified companies can claim a business profile in ChatGPT, add product feeds with pricing and availability, and see aggregated data on how often ChatGPT mentions them and how many clicks those mentions get.

What happened

Alongside the hub, OpenAI introduced Business Agents: assistants a company configures to answer questions about its products inside ChatGPT. Companies can also sponsor these agents as destinations for ChatGPT Ads, and OpenAI is testing Sponsored Agents that open a separate conversation with the advertiser after a user clicks an ad.

According to coverage of the launch, OpenAI did not disclose pricing for Business Agents and did not say whether supplying business information affects how ChatGPT ranks or recommends a brand.

What it means for you

  • Claim your profile early. Even without a ranking effect, controlling the facts ChatGPT shows about your business reduces the risk of outdated prices or descriptions.
  • Keep facts consistent. ChatGPT still relies on what it reads on the web. Make sure your Organization schema, Wikidata entry and About page agree with the profile you submit.
  • Watch the new data. Mentions and clicks from ChatGPT have been hard to measure until now. Compare them with AI referral data in your own analytics.

Use the AI Entity Checker to see whether Wikidata, Wikipedia and your schema describe your brand the same way.

Sources

  1. Dataconomy
  2. Mi3

Check your site

AI Entity CheckerDoes AI know your brand? Check Wikidata, Wikipedia and your Organization schema for consistency.AI Citation CheckerWill ChatGPT quote your page? Score every passage for how easy it is for AI to cite.